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"SOCIAL-MEDIA"
IMPORTANT?

Social Media

According to the definition found on Webster.com, social media are forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos) 

Social media has grown tremendously over the years and further progressing every day. Going from one computer large enough to fill a whole room, that constantly needed to be cooled, transitioning to mini pocket computers via phone and wristwatch, should be prime examples of the monumental leap that has occurred over time. All in all, social media has become more than mere entertainment, but also a part of everyday living.

On The Pew Research Center Website there’s an article entitled “Social Media Use in 2021”, This article takes the time to dissect how in modern media; from entertaining through personal self-media, other media shared with friends, integrating programs that are beneficial beyond just photos and videos; Modern media provide ways to stay personally connected with any and everyone acquainted or not. Features have grown from basic comments and chat communication, and are now implementing things such as calling services, video chatting and conference features. So now is a better time than ever to consider branding yourself, gifts, and talents.On The Pew Research Center Website there’s an article entitled “Social Media Use in 2021”, This article takes the time to dissect how in modern media; from entertaining through personal self-media, other media shared with friends, integrating programs that are beneficial beyond just photos and videos; Modern media provide ways to stay personally connected with any and everyone acquainted or not. Features have grown from basic comments and chat communication, and are now implementing things such as calling services, video chatting and conference features. So now is a better time than ever to consider branding yourself, gifts, and talents.

Media Presences/Importance

While Studying Public Relations at Southern New Hampshire University, I've learned a lot as to why building your social presences and brand identity is very important. Social sites are about more than just photos and status in modern culture; personal website development is something that is accessible to all, creating and distributing products and services can be done on your own, even from your home, self-marketing and promotions are more modern and interpersonal. Based on the development of the new social market and social media content you can truly build a new life using what new media culture has provided, when you understand how to curate all these mechanisms you can develop a solid base to market anything you would like.

As a business or an entity growing, according to a book found in the Shapiro Library of Southern New Hampshire University entitled "Social media: Global Perspectives, Applications and Benefits and Dangers"; It explains how social media: can help your businesses to attract customers, get customer feedback and build customer loyalty. increase your market reach, including international markets. do market research and reduce marketing costs. This type of information can truly make or break a business especially one that is developing or starting from the beginning. My focal point in the webpage was not only to display my own talents and creativity; but also, to design a market tool/ platform, to enhance my brand identity as well as show others how to establish a platform or base in a craft of your own liking.  It also dissects the topic of social media and its many attributes towards modern societal culture. A few chapters focus on privacy engagement, and social penetration of media privacy, having access to large amounts of user information and knowing how to use the information to better your brand.

Growth Chart Of Media Usage 

Above is a chart From Pew Research Center, displaying the growth in media usage over the years since 2005-2020.I just wanted to take a moment to highlight and use charted data in order to physical display media growth over the years. Though we are living through all of the changes and progressions, sometimes It's not so easy to see where you're headed if you don't know where you're coming from.

It's not only great to know where you have come from as a social media user, but also as an up and coming brand or entity. Another article from a book entitled “Share this: The Social Media Handbook for Business Professionals”, The article from this book speaks on learning to use your platform to show your ideas, how to make people see your vision, and understand where you want to go! It also shows how to pitch as a professional. Knowing this knowledge is important because we have never had access like this in the past to learn how to manipulate media in our favor. This book was said to be written by more than 20 communication practitioners and it speaks from everything from networking and building networks, planning and structuring your media platforms, viewing the changes of media as a PR professional, as well as it also investigates many public relation professions, and how to build with a public relations background.

Again, not only do I want you to enjoy my work, but I want you to know you can do it do, just collect the tools you need and get to work!

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